IQAir
Who are they
IQAir is a Swiss air quality technology company, specializing in protection against airborne pollutants, developing air quality monitoring and air cleaning products.
Why they came to us
IQAir was looking to expand upon their air quality pages to give an insight into not only what the air quality is in a particular area, but the reasoning behind the air quality rating. They came to us to ghostwrite various articles for U.S. cities, breaking down how and why the air quality in a specific area reached certain levels, as well as forecasting the changes in air quality throughout the year.
What we came up with
We used data from state and federal publications, local air quality management departments, the EPA, and the American Lung Association to assess the current and projected future air quality in several cities throughout the U.S. Acknowledging that not everyone is familiar with air quality terminology (we certainly weren't!), we broke down the information in a way that is easily digestible, no matter how much prior knowledge you have on air quality. We highlighted the impact of things like traffic, factories, construction, climate change and wildfires, to give specific insight into how and why air quality fluctuates in that city. Our hope is to help promote awareness of air quality issues throughout the United States, and to help those who suffer from things like asthma, respiratory and cardiovascular conditions to be better equipped with the information they need to take precautions to safeguard themselves when air quality reaches unhealthy and unsafe levels.
Below are a few examples of our work for IQAir.